Cotton Bowl Stadium in Dallas is the longtime home of the Oklahoma-Texas football rivalry game. (Getty Images)

The Ed Campbell Co. set a Cotton Bowl Stadium record for concessions sales at Saturday’s Texas-Oklahoma football game despite restrictions on serving beer at the Dallas venue, said Ed Campbell, the vendor’s owner and operator.

The food and beverage per cap surpassed $9, a strong number considering those restrictions and the 250 food/drink locations operating just ...

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