Can snappy music put people in the mood to sign contracts? Trade show professionals are increasingly saying that it can. They use music and entertainment to boost the energy of participants and put them in a positive mood, hoping that energy transfers into sales once clients begin to interact with exhibitors.

"It has been proven that music influences how long people stay in restaurants," said Dr. Jeff Tanner Jr., professor of marketing at Baylor University in Waco, Texas. Tanner is an i...


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