Date: August , 2005

Family-friendly pricing and an ever-increasing hunger for thrilling, or "extreme," entertainment has powered business for all dirt shows. Rodeos and motor sports are more popular than ever, with large corporate-produced shows and mom-and-pop operations alike gaining speed on the touring circuit.

Rodeo producer Bruce Lehrke, Longhorn Rodeo, Nashville is of the school that thinks Professional Bull Riders Inc. has hurt rodeo attendance, taking the premiere event ...

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