Pokémon invades California State Fair, Sacramento.

The event industry is an ever-evolving world, and the ability to adapt quickly to emerging trends and markets cannot be overrated. The team at Cal Expo worked to do just that at this year’s California State Fair in Sacramento, July 8-24, themed "Best 17 Days of Summer."

Riding the wave of the overnight phenomenon Pokémon GO, which only launched July 6, state fair leadership identified guests’ interest in var...

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