Los Angeles Clippers premium pop-up lounge.
Indoor pop-ups have fast become a staple of how to maximize both venue space and revenue; their outdoor cousins are quickly catching up. Both versions have the same goal: to create usable premium space out of nonincome generating space.
“Operators are looking to create revenue any way they can,” said Eric Geisler, Shawmut Design and Construction, Las Vegas. “Venues want to provide fans a new experience and anything that can...
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