The appetite for a high-end game-day experience at the Los Angeles Memorial Coliseum has resonated with the University of Southern California’s biggest donors. As university officials prepare to kick off construction of the stadium’s $270 million renovation, they’re close to a sellout of new premium seat inventory that will open for the 2019 season.

As of this week, Legends Global Sales, the Pac-12 Conference school’s sales agency, has one Founders Suite and fewe...

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