Prudential Center, Newark, N.J., has made several key hires.

Dan Spiegel.

Dan Spiegel has been named vice president of marketing. Spiegel most recently served as vice president of brand at FanDuel where he oversaw marketing initiatives. Spiegel also worked as a consultant and strategist at global agency Interbrand, where he led client programs across a number of industries, including media and technology.


Starr Butler.

Starr Butler is the organization’s new director of special events. Butler most recently served as a senior consultant for special events with Angel Stadium, Anaheim, Calif., and Legends Hospitality in Los Angeles, where Butler oversaw event booking, operations, marketing and sales strategies for the venue’s nine event spaces.


Jason Gonella.

Jason Gonella joins the organization as vice president of premium partnerships. Gonella previously served Oak View Group in a similar role. With nearly 20 years of executive sales experience, Gonella has played a key role in the success of revenue-driving initiatives with some of the biggest brands in sports and entertainment, including Van Wagner Sports & Entertainment, the Rose Bowl, AEG, the New York Jets and the Philadelphia Eagles

Michelle McCarthy.

Michelle McCarthy joins the marketing staff as director of entertainment marketing. McCarthy previously worked in the Live Marketing Strategy department at Madison Square Garden, New York City.

McCarthy, originally from Ireland, has been on the job five weeks.

“I came to the U.S. five years ago,” said McCarthy. “Back in Ireland I had a music management company and ran publicity for new releases. I also oversaw the marketing for the National Concert Orchestra.”

McCarthy’s first job stateside was as the manager for concert production company Manhattan Concert Productions. She then went to work for Madison Square Garden, New York, as manager of marketing promotions, where she stayed three years.

McCarthy is excited by the changes happening in Newark, and at the venue. “I’ve watched them have so many successes over the last few years. The facility has been increasing their volume and diversity of shows,” and, she said, her goal in the new role is to develop new platforms, focus on evergreen events and further increase the volume of shows.

McCarthy said she’s fortunate to have sold out Bruno Mars and Shawn Mendes shows already on the books, and she’s anticipating strong sales for a Lorde show that’s going on sale soon for 2018.

“It’s super exciting and a great time to be part of the team at Prudential Center,” she said. “Prudential Center is one of the top five venues in the country and we really want to leverage that.”

“I think it’s such a great team here,” said McCarthy, “Everybody here is so enthusiastic about the building and developing a venue that everybody wants to come visit.”

McCarthy also pointed out that Prudential Center will be celebrating its 10th anniversary in October and the occasion will be marked by “a month full of exciting programs and shows” as well as the opening of the East Coast Grammy Museum, which will open in the fall.