Marching band of the University of Alabama Crimson Tide during the 2016 SEC Championship game at Atlanta’s Georgia Dome. (Photo by Allen Kee / ESPN Images)

(The story first appeared in SportTechie as part of its ongoing Expert Series. For more technology news visit

Bill Battle is in his fourth year as the Director of Athletics at the University of Alabama. During Battle’s tenure — which started in March 2013 — Alabama has produced three NCAA t...


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