Ideas and suggestions on recruiting, interviewing and placement practices in the sports and entertainment industry from Prodigy Sports

New Year’s Resolution: Updating your personal brand

Whether it’s the end of the year or the beginning of a new one, it’s the perfect time to start a job search or, at the very least, plan for it. With many companies taking time in the new year to re-evaluate their annual hiring goals, it’s also important to prepare yourself, whether that entails cleaning up your résumé, reaching out to contacts or setting your own objectives for the coming year.

Touch up your résumé or LinkedIn profile, at minimum, once a year.  Even if you’re not looking for a new job, it’s a good idea to think back to what you have accomplished in the past year and write it down.  Did you secure a major event, concert or tour?  Did you exceed revenue goals for your building?

If you made new relationships or strengthened old ones, did you add them as connections on LinkedIn and otherwise keep in touch? This is also the best time to network with old contacts without a motive attached to it. Simply wishing someone a “Happy New Year” keeps you on their radar as an easy ice breaker to stay top of mind going into the new year. Better yet, let them know you’re paying attention to what they’re doing with a “Congratulations on the strong event season this fall” or “I hope the building renovations are going well.”

What goals do you have in mind for the new year?  The brief quiet in late December or early January to start the year off strong helps reflect on what you want to accomplish both professionally and personally.  Set S.M.A.R.T. goals — Specific, Measurable, Achievable, Relevant, and Time-Bound — for yourself and hold yourself accountable.

You never know when or where that new opportunity may appear, so make updating your personal brand a New Year’s resolution.