More than 10,000 people attended the Red Bull Frozen Rush event at Sunday River resort in Newry, Maine. (Photo by Garth Milan/Red Bull Content Pool)

For many people, Red Bull is a beverage you slug when you need a pick-me-up during the third shift or a late night out at the bars. But for a whole generation, Red Bull is an action sports company that puts on some of the most radical, inventive live events on the planet: the ones where people get a chance to take to the air in their h...


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