If you were a poor, struggling college student desperate to get your hands on a cheap seat at one of Broadway’s hottest shows in 2013, you had to get up at the crack of dawn, be one of the first 10 to 15 people to show up, and then stand in line and wait five hours for the box office to open to be one of the few daily ‘ticket lottery’ winners.
But that’s so three years ago, an eternity in the ever-expanding mobile ticketing industry. Enter ticket company TodayTix,...


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