Exterior of the renamed, revamped Jeunesse Arena, Barra da Tijuca, Rio de Janeiro, Brazil.

American cosmetics company Jeunesse has won the naming rights at what was previously HSBC Arena, a former 2016 Olympic venue, located in the region of Barra da Tijuca, Rio de Janeiro, Brazil, the largest indoor arena in the country.

The 14,981-capacity sports and 18,768-capacity concert venue was completed in July 2007 and was first known as Arena Olímpica do Rio. In addition to the new n...


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