Attendees on the last night of the Event & Arena Marketing Conference at the Frank Erwin Center in Austin, Texas.

REPORTING FROM AUSTIN, TEXAS — I think it might be time that the Event & Arena  Marketing Conference, or #EAMC2013 as its hashtag reads, considers adding the letter ‘D’ to its name.

What would the new moniker be? The Event and Data Analyst Marketing Conference. After attending this year’s conference, it’s clear that the shift towa...

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