Research Notes

Date: January 2005

AUDIENCE TRENDS IMPORTANT FOR PERFORMING ARTS

Market researcher and consultant Alan S. Brown, Alan S. Brown & Associates LLC, Fairfield, Conn., has come out with a series of reports titled "Audience Research In Practice." Below are excerpts from the installment titled "Shifting Sands of Demand."

Divergence of Expectations

Some people want to fully engage and learn something every time they go out, while others idealize a more passive, disconnected ...