SPANNING GENERATIONS: Rock and Roll Playhouse introduces the next generation to the music of iconic artists in an interactive environment. (Courtesy Rock And Roll Playhouse) National concert series for families As venues continue to rebound from the pandemic, bookers are looking for ways to increase traffic by adding daytime shows that attract new audiences and increase revenue streams. And for many, the Rock and Roll Playhouse fits the bill. “The primary focus is going to rock clubs and using space at a time when most venues would be dark,” said Lucas Sacks, director of booking at Brooklyn Bowl in Philadelphia and New York City, where the series originated a decade ago. “With not too much overhead, it really helps to maximize the building.” The Rock and Roll Playhouse is a national concert series for families where kids (and parents) can move, play and sing while listening to classic rock tunes… Continue Reading Rock And Roll Playhouse Brings Daytime Biz

To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.