The Rock in Rio Lisbon stage lights up with fireworks. (Photo by FilmMagic/Mark Von Holden)

Rock In Rio doesn’t do small. The venerable festival that has gathered some of the largest audiences in history over the past three decades is focusing its efforts on the first-ever U.S. edition of its event in 2015 and, of course, aiming very high.

The inaugural Rock in Rio USA (which will celebrate the event’s 30th anniversary) will be split into two weekends, a hard rock/metal ve...

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