Ticketfly's Director of Sales Jeff White is pictured with Roxy Theatre owner Nic Adler at a party inside On The Rox in West Hollywood, Calif.

Dusk has fallen on one of Ticketmaster’s longest-held ticketing contracts on the Sunset Strip.

After over 35 years together, The Roxy Theatre in West Hollywood, Calif., is ending its contract with the ticketing giant for a new multiyear deal with San Francisco-firm Ticketfly. Roxy Theatre owner Nic Adler said his unhappiness with the p...


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