ReplyBuy combines text messaging and ticket purchasing in new technology.

Remember that part in “Back to the Future 2” when Marty McFly bought tickets to a Brooklyn Nets game just by texting the word “buy,” and then they showed up on his phone? OK, so it may not have been one of those futuristic movie technologies, but with ReplyBuy, it’s a present-day service. Attempting to reduce the friction of mobile ticket purchasing, ReplyBuy converges the world of...

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