Fans excitedly wait for a show to begin at Mercedes-Benz Arena in Shanghai.

It’s a different business model for concerts in China. The old model calls for one show per week, with the entire audience sitting in seats that began about 30 feet from the stage. Slowly, AEG China is changing the concert business.

The $450-million Mercedes-Benz Arena in Shanghai is forging new ground when it comes to westernizing the concert business in Asia.

John Cappo, president and CEO at AEG Chin...

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