Date: June 23, 2004

BOISE ARENA GETS TACO BELL TITLE

The 13,000-capacity Pavilion at Boise (Idaho) State University will soon be called Taco Bell Arena, thanks to a $4 million (cash and in-kind), 15-year sponsorship agreement with a local franchisee of the fast food chain. Along with an annual cash payment in excess of $208,000, Taco Bell will provide more than $52,000 annually for in-kind marketing and advertising, and an annual cash payment of $6,300 to establish a "Taco Bell ...

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