Date: November 23, 2005
COKE EXTENDS FIFA SPONSORSHIP BY 16 YEARS
The Coca-Cola Company and FIFA, soccer's world governing body, today announced the extension of their long-time association under a new FIFA Partner umbrella. The announcement was made in Cape Town, South Africa, host country for the 2010 FIFA World Cup. The commitment by Coca-Cola includes cash and in-kind product and services in support of the broad spectrum of FIFA-organized events around the globe. A new in...
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