Signature Spaces

Rendering of the San Jose McEnery Convention Center renovation plans.

The space race seems to be slowing down as branding becomes the darling of renovation, expansion and new construction in the convention center world.

Michael Lockwood, Populous, likes to call it “spirit of place.” The goal is to make the convention center lobby or ballroom the living room of the city, with those elements that set it apart from every other ballroom in every other city.

In all, Venues To...