Kari Allen from Groupon, Bob Shimmin with Cinemark, Marilyn Hannes of SeaWorld Parks & Entertainment, and Anita Watts of ReactorNet Technologies focus on Facebook at NAC.

REPORTING FROM ANAHEIM, CALIF. — Social media sites have incredible messaging capabilities, but it’s the posts from users and visitors that really count.

Take themepark Sea World for example. According to Marketing VP Marilyn Hannes, 38 percent of people who visit SeaWorld post something about their t...

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