Date: September 1, 2005

Putting butts in premium seats has become more difficult for a number of reasons, from the decline in the economy since the heyday of the suite in the late 1990s, to corporate consolidation (one company, one suite vs. two companies, two suites), and even the National Hockey League (NHL) lockout, which created a flock of disillusioned fans who declined to renew their contracts.

One new way to make money off this unused inventory has proved to be fairly simp...


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