Sporting Club CEO Robb Heineman kept the Association of Luxury Suite Directors conference-goers awake this morning with his 8:30 a.m. keynote address. Heineman assumed the role of CEO for Sporting Club, the parent organization of Sporting Kansas City, in 2006. The Association of Luxury Suite Directors Conference welcomed Heineman to speak about “The Experience Matrix.”

He began by relating his most impactful sporting memory: Being 24 years old and living in Chicago, he would...

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