STARS MAKE GROUP SALES A PERSONALIZED
EXPERIENCE
Author: Dave Brooks
Date: June 20,2007
DALLAS — One of the biggest obstacles in group sales is
relying on the buyer to round up the minimum number of participants
to buy the number of tickets required for discount. Jamie Norman,
the Dallas Star’s Vice President of New Business Development
said she had contacted many companies in the Dallas-Fort Worth area
who had expressed interest in purchasing tickets, but struggled
when it came...

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