Derek Schaefer with AEG Live joins Kate Des Enfants McMahon from AEG-TMG and Laura Maag from C3 for a promoters panel at EAMC. (VT Photo)

REPORTING FROM AUSTIN, TEXAS — Whether it’s co-promoted shows or four-wall rentals, promoters are increasingly looking to venue marketing departments for help. Things like advancing shows, locking in advantageous ad rates or navigating the murky markets many venues call home can mean the difference between a success or a flop when show nig...

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