Bush performs at the 2011 Sunset Strip Music Festival. (Photo by Jesse Solorio)

Nederlander Concerts CEO Alex Hodges has fond memories of the Sunset Strip in West Hollywood, Calif., from watching Jackie Wilson at the Whisky A Go Go in the 1960s to witnessing the birth of Guns N' Roses at the Roxy in the late 1980s.

So the live music veteran was thrilled when he received a call from the Sunset Strip Music Festival (SSMF) organizers asking if Los Angeles-based Nederlander would be i...

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