TARGETING DIVERSE MARKETS TAKES INVOLVEMENT,
INVESTMENT AND INITIATIVE
Author: Dave Brooks
Date: February 07,2007
HOUSTON — Diverse groups and minorities are being looked at
around the nation as a new market for ticket sales, which was a
topic of discussion at the annual INTIX conference here Jan. 31.
But can traditional marketing techniques be used to appeal to these
groups? While arenas and amphitheatres are turning to Latin and
Reggaeton acts to attract new audiences, performing ar...

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