Date: June 29, 2005

Bernie Punt, director of sales and marketing, Bryce Jordan Center, University Park, Pa., had no idea his Ringling Bros. and Barnum & Bailey Circus promotion would garner national attention when he first started putting his thoughts together. He knew it was a pretty good idea. He was using a subject that would work for peanuts and wouldn't forget what she was supposed to do.

Being able to incorporate the federal income tax deadline, April 15,was just a ...

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