A craft beer offering at Jeld-Wen Field, Portland, Ore.

Sports venues are changing the way they look at beer. While mass domestic brands continue to dominate beer marketing at venues across the country, craft beers and microbrews are gaining momentum as guests search for local names and more distinct tastes. In response, many venues are bringing in more local breweries and dedicating more concessions stands to selling microbrews.

At Jeld-Wen Field in Portland, Ore., craft beer outsell...

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