When Ticketmaster put tickets on sale for Taylor Swift’s Reputation stadium tour, it used a system of dynamic or flex pricing in which the value is tied to algorithms based on supply and demand.  Some buyers who participated in the Verified Fan presale, which incentivized the purchase of merchandise or promoting the tour on social media, were upset that the price of their tickets dropped, in some cases, when they went on sale to the public.

The slower rollout made some observ...


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