Matt Kautz, former Paciolan director of Social Media and Consumer Marketing; now at CitizenNet. (Photo Credit: Dave Brooks)

If you’re going to become a guru, there are a few important rules you have to follow. First, don’t think small.

And don’t start sentences with ‘don’t.’ Thought leaders only extrapolate in the positive and, more importantly, they think really, really big. Especially in an esoteric space like social media — you’ve got...


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