The dynamic nature of naming rights these days is a sports marketer’s dream. Multiple deals are coming up for renewal for facilities constructed during the late 1990s and early 2000s. Separately, new big league venues under construction are gearing up their naming-rights pitches for potential sponsors.

Over the next three years, at least eight big league arenas and ballparks have naming rights set to expire. Four of those proper¬ties — AmericanAirlines Arena in Miami, Ba...

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