David Farrar’s journey to his present position as general manager at the SMG-managed Santander Arena and Theater, Reading, Pa., doesn’t involve much scandal or drama. Well, besides a situation at Ted Constant Convocation Center, Norfolk, Va., when he worked as director of Events and Operations.

“In Norfolk, I met my wife,” said Farrar. “She was the box office manager, and we dated for a couple years before marrying. That’s about as much drama as I hav...


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