Soccer isn’t an obvious sell in Los Angeles. Within 20 miles of the Home Depot Center in Carson, Calif., are two pro basketball teams, two National Hockey League teams, two baseball stadiums and an endless array of amphitheaters, clubs and venues.

To Katie Pandolfo, one of this year’s winners of the first ever Venues Today Generation Next Awards, the challenge is anything but insurmountable. The 35-year-old general manager of L.A.’s only soccer-specific stadium has hel...

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