TicketForce has announced the addition of Joanna Smith as business administrator to lead all trade show efforts and marketing coordination. She is the eldest daughter of owners Brad Smith and Lynne King Smith, and has worked for the company in nearly every department since she was a teenager. Smith has worked in bookkeeping, marketing, trade shows, call center, and on-site ticketing support at venues including Celebrity Theatre in Phoenix. Previously, Smith has held positions as a management research analyst for Arizona State University and a research assistant at San Francisco University. She also served in the Teach for America program.