Ticketing monolith Ticketmaster has joined the ticketless revolution, announcing plans to take an upcoming Tom Waits tour paperless.The platform would allow consumers who purchased their tickets online to gain access to a concert simply by swiping their credit cards on a wireless hand-held device for entry. Ticketmaster officials said they plan to roll out the technology at major venues in the U.S. over the next year-and-a-half.Ticketmaster isn’t the first company to use ticketless te...

__________________________________________________________________________

This content requires a VenuesNow subscription.

If you have a subscription please login below: