Facebook is reporting that it has 1.35 billion monthly active users, which is almost 20 percent of the world’s population. This is seemingly exciting news for companies, brands, venues and events that are trying to reach broader audiences more effectively. But what started out as a platform for virtually free advertising, has recently taken on an updated algorithm that sorts posts through an almost pay-to-play method.

“Facebook is still the king of social media,” said ...

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