Date: January 2004

After years of missing out on big events because of a lack of seating capacity, Sioux City, Iowa, emerged on the national booking map with the opening of the Tyson Events Center in December.

"It was important to put us into play with a newer facility with a much larger seating capacity if we were going to be able to attract acts and sporting events," said Jim Towler, Events Center coordinator. "We weren't competitive before and now we have a new opportunity...


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