Taking a marketing page from their naming rights sponsor, U.S. Airways Center, the 19,000-seat arena and Dodge Theatre in Phoenix have implemented a new frequent-buyer program to increase ticket sales and provide more targeted customer service. And early results show an increase in ticket sales of 1,700 percent over last year by club members (an increase in revenue of 3,600 percent from those patrons).
"We wanted to reward our frequent visitors," said Paige Peterson, president and gener...
Pollstar Live! is returning to The Beverly Hilton February 4-6, 2020. Pollstar Live! is the world’s largest gathering of live entertainment professional and the flagship event for Pollstar magazine, the leading trade for the global[...]
*Major new sport business forum is backed by French President Emmanuel Macron *Inaugural event to take place at the Louvre, February 5th-7th 2020 French sports leaders have travelled to London to formally launch Global Sports Week[...]