U.S. SOCCER SCORES MARKETING FIRST WITH
Author: Dave Brooks
Date: April 11,2007
Major League Soccer (MLS) has decided to boldly go where no U.S.
league has gone before, allowing individual teams to sell naming
rights on player’s jerseys.For years international soccer
teams in Europe and Latin America have condoned the practice, but
in the U.S., only NASCAR has allowed for any type of
apparel-sponsorship rights for its athletes. Since the inception of
the league in ...