Inside the Electric Daisy Carnival, June 21-23, at the Las Vegas Motor Speedway. (Photo by Jesse Solorio)

Is EDM here to stay? The explosive growth of the genre and the subsequent rush to cash in by national promoters, brands and marketers has left many wondering about the long-term fate of the genre.

"I think this is comparable to the generation shift of the '60s," said Rob Light, managing partner at agency CAA, during a keynote address at the second annual EDM\Biz Conference. Or...


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