Rupp Arena in Lexington, Ky., has created customized cover images to brand its new Facebook Timeline.

On Thursday, Matt Kautz from Paciolan leads a webinar on changes to Facebook Timeline, held in association with the Event and Arena Marketing Conference. Joining the call will be Philadelphia 76ers Social Media Manager Jerry Rizzo and Becca Watters from the Spokane (Wash.) Arena.

The webinar comes less than two weeks after Facebook mandated Timeline changes across all Facebook pages, ...

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