Pollstar, the most trusted and leading resource for the live entertainment industry, today announced a bold new chapter in its storied 40-plus-year history. The new Pollstar will feature a refreshed brand, new digital platforms and greatly enhanced data while remaining the premier publication for the global live industry.
As part of this transformation, and aligning with the platform’s commitment to sustainability, beginning in February 2025 Pollstar will shift to a monthly print schedule and introduce a new weekly premium digital edition exclusively for subscribers, which will deliver timely reporting, weekly charts, business news and features. These enhanced services will include predictive analytics and query-based global insights derived from Pollstar’s industry-leading database spanning the last 43 years of live entertainment.
Rounding out Pollstar’s new offerings is a redesigned and streamlined website that will deliver faster access to breaking news, data, and analytics while creating a seamless user experience for subscribers and casual visitors alike. These updates reflect Pollstar’s unwavering commitment to delivering unparalleled insights, analysis and industry-leading reporting.
“Pollstar has been the most trusted resource for the live entertainment industry for decades and this evolution marks an exciting new chapter for our brand,” said Andy Gensler, Pollstar’s Editor-in-Chief. “Digital adoption has soared over the past decade fundamentally changing the way both subscribers and the larger consumer market engage content and data. With this new digital overhaul, we’re adapting to these shifts by leaning heavily into digital technology, data-driven personalization and an enhanced website to deliver first-class editorial, reporting and experiences that meet the needs of today’s industry professionals and live entertainment enthusiasts ensuring Pollstar remains the Voice of Live for decades to come.”
As part of this transition, VenuesNow will merge into Pollstar, further strengthening Pollstar’s editorial excellence and expanding the reach of VenuesNow through cutting-edge digital platforms. Pollstar subscribers will now enjoy VenuesNow content enabling readers to stay current on the ever-evolving venue side of the live industry ecosystem as buildings continue to innovate and enhance artist and fan experiences. Pollstar is also upgrading its leading-edge live industry data with more streamlined reporting, integration of AI and in-depth industry analysis that will also include greater global market coverage. Pollstar will continue to publish its special issues, including Impact 50, Women Of Live, VN All-Stars, Impact: NextGen as well as our industry-leading directories.
Pollstar will continue to host their industry-leading conferences, including the annual Pollstar Live!, Production Live! and VenuesNow Conference, long a cornerstone of thought leadership and innovation in the live business. As part of the rebrand, these events will be elevated to deliver greater value with enhanced programming, upgraded experiences, and expanded opportunities for networking and collaboration. These upgrades reinforce Pollstar’s commitment to being the trusted leader and innovator in creating spaces where industry professionals can come together to share insights, address challenges and shape the future of live entertainment.
Pollstar’s rebrand recognizes the rapidly evolving live business and the expectations of its subscribers as well as the increasing interest of live event enthusiasts who have come to rely on our exceptional reporting and unique data insights. Pollstar remains committed to its pillars of data and innovation, leveraging enhanced capabilities to foster deeper connections with its audiences and stronger industry partnerships. These efforts will ensure Pollstar remains the go-to source for live entertainment while expanding its reach through digital channels and ensure it continues to lead the conversation in live entertainment for years to come.
Since its founding in 1981, Pollstar, “The Voice of Live,” has been the foremost publication dedicated to covering the worldwide concert industry. Pollstar is the leading resource for the touring industry, encompassing box office numbers, routing, and directories and produces the world’s largest gathering of live music industry professionals – Pollstar Live!, Production Live! and VenuesNow Conference. Follow Pollstar on Facebook, Instagram, X, and LinkedIn.
For more information visit pollstar.com.
