Has the war against scalper bots met its match? Ticketmaster likes to think so. With the official roll-out of the company’s Verified Fan initiative, the ticketing giant believes it has scored a huge win for the average fan who is powerless in the battle against lightning-fast programs that result in seats for their favorite artist’s shows ending up on the secondary market for two, five or 10 times their face value.
“Verified Fan is a concept that works in any onsale con...


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