VIPER ROOM SHOWCASES EXPANSION PLANS AT SOUTH
BY SOUTHWEST
Author: Dave Brooks
Date: March 18,2008
AUSTIN, Texas – Once synonymous with the Los Angeles rock
scene, the Viper Room is planning a major expansion following its
February purchase by Harry Morton. The son of Hard Rock Cafe
founder Peter Morton and owner of the Pink Taco Restaurants has
hired former House of Blues executive Arich Berghammer as president
of his companies and has put him in charge of expanding the Viper
Room an...

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