The promises of Virtual Reality (VR) are here. Once a pipedream, venues are now using it to enhance the fan experience in ways unheard of before. Sports teams are using it to let fans experience the player’s point-of-view (POV). Universities are using it to help with recruiting and concert promoters are using it to send the live experience to fans who can’t get to a show. In the century of consumer choice, the days when you had to leave your house and go to a venue appear to b...

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