The Wells Fargo Center in Philadelphia has wrapped an ambitious events promotion that brought a 50-percent boost to their Facebook followers and added over $135,000 in value to their email database.

Known as the Big Ticket, the six-week promotion offered fans a chance to win tickets to every event at the arena for an entire year. That’s every concert at the building, all 42 Philadelphia 76er home games (plus preseason) and all 24 home games for the Philadelphia Flyers, who had a s...

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