Date: March 2005

Creating an entertainment experience through value-added events like dinner parties, meet-and-greets with performers, free merchandise and VIP parking is a trend that venue marketers say keeps concert fans coming back for more.

Whether it's offering a Jimmy Buffet Parrott Head party with margaritas and funny hats or providing corporate suite holders with Disney socks, hats and T-shirts as part of their Disney On Ice show, the idea is to give the concert-going...

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